MUNCIE — Ball State University on Monday will unveil a million-dollar refreshed brand that includes a new tagline.
"We Fly" replaces the prior catchphrase, "Education Redefined," which was dropped during Paul Ferguson's presidency.
"We Fly" signs and banners, including a giant one on the south facade of Teachers College, popped up all over campus during the weekend. The message will spread across the state on billboards, television commercials and other media.
Like the presidents of most other state schools in Indiana, BSU President Geoffrey S. Mearns sees value in adopting a slogan to help promote the university.
Here's how "We Fly" compares to other Hoosier higher education taglines:
• "Knowledge for Life," University of Southern Indiana.
• "There's more to Blue," Indiana State University's tagline, "has been quite successful for us," spokeswoman Libby Roerig said.
• “We are Purdue. What we make moves the world forward.”
• "Fulfilling the Promise," Indiana University. "While it does serve as a tagline, it is much more than that, as the foundation for IU's brand strategy," IU's associate vice president of marketing, Rob Zinkan, told The Star Press. "The