Target announced Thursday that it plans to put the company’s first small-format store in Indiana at the corner of State Street and Northwestern Avenue in West Lafayette. PHOTO PROVIDED
WEST LAFAYETTE – West Lafayette’s attempts to lure a major retailer for its burgeoning “new downtown” and Target’s efforts to plant small-format stores in campus towns came together Thursday, as the Minneapolis-based company announced plans to open a store in the heart of the Village area.
The Target location – featuring groceries, electronics and “curated assortment of dorm and apartment essentials” – would take the 11,800-square feet of ground floor retail space of a five-story, mixed-use project proposed for a corner that has been vacant at State Street and Northwestern Avenue since 2012.
Marc Muinzer, developer of the project two blocks from Purdue University, expects construction to be done in time for Purdue’s fall 2019 semester.
Target is in the midst of planning small-format stores on or near college campuses, including Big Ten towns at Maryland, Minnesota and Penn State. The company aims to open 130 small-format stores in campus, urban or suburban settings by the end of 2019.
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