MUNCIE – For many businesses, the focus primarily is on the product or service, but when you walk into Queer Chocolatier in downtown Muncie, the conversation and philosophy of business owner Morgan Roddy are just as important as the product.
The chocolatier opened in late August in the Murray building, providing a home for Roddy’s chocolate-making, something she’s been working at for nearly 12 years.
The first thing that stands out about the business isn’t the chocolate itself. The first thing people will notice about Roddy’s business is the name on the door; Queer Chocolatier.
“If you haven’t said it out loud it’s super catchy and rhymey,” said Roddy.
The name itself is a big part of the business for Roddy. She believes in helping people shop their values and carrying her own values.
“We hold space for people who are in marginalized communities,” Roddy said. “They can come in and hold a conversation as well as shopping for our products.”
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