The West Central Indiana Economic Development District is transitioning to a new name: Thrive West Central.
A press conference was held Thursday morning to announce the beginning of a new era for the West Central Indiana Economic Development District. With internal changes to the organization including new leadership, new staff, restructuring of departments and redefining goals, the organization wants to redefine itself to the region it serves.
“Our organization was created with a mission and vision to see our six-county region thrive through economic and community development as well as an area agency on aging and disabled resources,” states Ryan Keller, Executive Director of Thrive West Central. “Thrive West Central was chosen because it exemplifies who we are. We are an organization focused on helping communities thrive through the development of community assets and
the improvement of quality of life initiatives in our region. We do this through innovative problem solving, quality service, and collaborative partnerships.”
The Thrive West Central brand brings a modern look to the organization while incorporating classical regional characteristics within the brand. The new brand represents Thrive West Central and what the organization does for the region it serves. It allows for relevancy and attracting new talent, creates brand authenticity and the ability to have a fresh start while also having a cohesive design that differentiates Thrive West Central from competitors and evokes profound truths about the organization’s innermost values.
“I am excited to see the launch of our new brand,” states Sullivan Mayor Clint Lamb, also a board member of Thrive West Central. “Since Ryan stepped in as Executive Director, he has had a vision for our region and continues to express our values and to further our mission. I am thankful for his leadership and look forward to seeing our organization and our region thrive.”
Thrive West Central is currently working on many impactful projects for West Central Indiana. These projects will help provide resources to the West Central Region's assets that have been affected by COVID-19. Thrive West Central will be focusing on how to best inform the current state of our region and be able to provide solutions and act quickly as resources become available to the communities it serves.
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