At a glance
Established in 2005, the East Central Indiana Regional Partnership’s mission is to market the assets and resources of the 10-county East Central Indiana region. The Partnership teams with local economic development organizations and the state’s lead economic development agency-the Indiana Economic Development Corporation-to bring capital investment and new jobs to the region and to assist existing businesses grow and prosper.
MUNCIE — The East Central Indiana Regional Partnership has announced the launch of ECIRP.org, a comprehensive new brand and website to serve companies considering expansion or relocation in the region. The website, developed in partnership with Denver, Colo.-based Atlas Advertising, a national economic development marketing firm, was specifically designed to target business leaders, small business owners, entrepreneurs, developers, business location decision makers, real estate brokers and site selectors.
The new website utilizes LocationOne Information System (LOIS), a real estate search tool which allows clients to search properties by a variety of characteristics and print a report for decision makers. Users are also able to view East Central Indiana’s demographic data and cost of living information.
The website also highlights East Central Indiana’s unique strengths through the use of data and maps. For example, the region is served by three interstate highways, I-70, I-69, I-74, and two Class I railroads, Norfolk Southern and CSX. The East Central Indiana Regional Partnership has concurrently rebranded with a new logo and tagline: Moving the Future of Business. Together. The branding effort is focused on helping businesses and site selectors consider relocation in East Central Indiana.
“The 10-county East Central Indiana region is a central business location with an excellent quality of life,” said Mindy Kenworthy, President and CEO of the East Central Indiana Regional Partnership. “Our exciting new brand and website have been designed to showcase our region’s advantages and attract inquiries from companies that are considering expansion or relocation in East Central Indiana.”
“Atlas is proud to have East Central Indiana as a partner,” said Guillermo Mazier, Director of Strategic Accounts at Atlas Advertising. “The organization’s new site and brand will provide a gateway for companies to learn more about this unique region.”
© Copyright 2024, The Courier-Times, New Castle, IN.